Portfolio

Client: ADN Partnership

Modern WordPress website design
Looks good on all devices
Custom headers & footers to engage targeted audiences
Managed hosting. Site monitored for uptime, performance & security.
SEO best practises followed to help visibility in search engines & AI.

ADN International Partnership are a UK-based company helping FMCG Food & Drink brands expand internationally.

They focus on exporting Western brands into China, and International brands into the UK, via supermarkets such as Tesco and ASDA.

To engage the two different audiences, we created a dedicated page for each. The pages have unique headers, footers and marketing propositions.

ADN wanted a clean, simple site that:

  • Clearly explains who they help, and how,
  • Gets their message across clearly,
  • Gives visual examples of the calibre of brands they work with,
  • Makes it easy for clients to get in touch.

“Russell made a site that looks good, flows well and most importantly has been fantastic in helping us grow our sales leads.

We have seen great progress in just a few months following the build, as well as a number of compliments on how it looks! Highly recommend.”

Anthony Johnson, Director of ADN Brand Partnership
Anthony Johnson
Director, ADN Brand Partnership

Client: Kenya Experience

Optimisations & improvements to WordPress website design
Ecommerce set up, with custom product options
Deposit payment system
Website security & hosting optimisations
Integration with ActiveCampaign CRM & Email Marketing software
Email automations, lead capture system
Internal lead & customer management system
Set up Google tools
SEO best practises

Kenya Experience offer high altitude running camps in the town of Iten, in Kenya.

Their new website was built to help them scale.

They needed to offer deposit payments, with automated balance payment reminders, which I implemented. I also set up custom logic product options for camp length, with upsells for private rooms and safari.

I then integrated ActiveCampaign, and created multiple automations for both internal processes and an email marketing lead generation system.

Finally the page layouts were improved, adding social proof and creating a more logical customer flow throughout the site to reduce friction and improve conversion.

“Russell made a site that looks good, flows well and most importantly has been fantastic in helping us grow our sales leads.

We have seen great progress in just a few months following the build, as well as a number of compliments on how it looks! Highly recommend.”

Gavin Smith
Founder, Running Trips / Kenya Experience

Client: BizTweet / TIC

Modern WordPress website design
Looks good on all devices
SEO best practises built in
Information architecture & site structure
Help with copywriting & refining messaging
Flyer & graphic design

BizTweet / TIC is an Ireland-based tech startup providing real-time, automated messaging for Airports around the world. Their clients include Dubai, Syndey and London City airports.

After proving their concept and establishing their business, they felt their previous website was outdated, and not suitable to really push the business forward into a phase of aggressive growth.

I worked with their current logo and branding, to create a totally new design aesthetic. I also worked on their information architecture and re-wrote the onsite copy to help them convey their message clearly, while promoting their brand and establishing their authority and competency within the industry.

I also designed flyers and a print-ready pop up trade show banner, which included writing copy and matching the design to their website.

TIC Social Decisioning logo

“Our old website helped us launch, but we knew we needed a strategic redesign to help us push our business growth to new heights with blue-chip international clients.

Russ has a good understanding of marketing & sales, and used that to create a website that not only looks good but helps us impress new clients and drive new business. Very happy.”

Paul Brugger, founder and CEO of TIC.ie
Paul Brugger
Founder & CEO, BizTweet / TIC

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