Portfolio
Recent Work
ADN International Partnership: Wix to WordPress Rebuild
The Challenge
ADN International Partnership wanted to grow their carefully chosen portfolio of high quality international food and drink brand partners. Their Wix site looked dated, loaded slowly, and didn’t effectively communicate their value to potential brands.
The Solution
Rebuild the site from scratch in GeneratePress.
→ Rebuilt site architecture with clear value proposition
→ Improved copy and content layout for clarity
→ Optimised for brand partnership enquiries (main CTA)
→ Clean, professional design without page builder bloat
→ Performance-optimised for fast loading on all devices
The Results
✓ 96-98 mobile PageSpeed / 100 desktop PageSpeed
✓ 100 / 100 Accessibility, Best Practises & SEO
✓ Core Web Vitals: 0.9s FCP, 2.4s LCP, 0ms TBT, 0 CLS
✓ Professional design that aligns with expectations of target audience
✓ Clear messaging and improved content structure
✓ Designed to encourage enquiries about potential partnerships
“Russell took us off Wix and made a site that looks good, flows well and most importantly has been fantastic in helping us grow our sales leads.
We have seen great progress following the build, as well as a number of compliments on how it looks! Highly recommend.”
Kenya Experience: WooCommerce and Active Campaign integration
The Challenge
Kenya Experience had a new website built, but the site did not meet their unique service delivery needs.
They wanted to offer multiple product options and up-sells, offer a deposit option and follow up via email to collect balance payments.
They also wanted to begin email marketing automation and managing bookings with a CRM.
The Solution
→ Conditional logic product add-ons and up-sells with custom pricing
→ Added deposit function & balance payment follow ups
→ Integrated Active Campaign
→ Created custom automations to encourage & manage booking
→ Custom on-boarding & off-boarding sequences
→ Tagging, List set up and notification for sales follow ups
The Results
✓ Buyers can select options & checkout (reduced manual processes)
✓ Deposit & balance payments automated (no manual follow ups)
✓ Incoming leads, lead nurture campaigns leading to bookings
✓ CRM stages mapping customer journey from “Interested” to “Booked” and “Post-camp”.
✓ Improved customer experience with automated on-boarding and off-boarding
✓ Clear data on website user behaviour
Web Design Archive
TIC
Modern WordPress website design
Looks good on all devices
SEO best practises built in
Information architecture & site structure
Help with copywriting & refining messaging
Flyer & graphic design
BizTweet / TIC is an Ireland-based tech startup providing real-time, automated messaging for Airports around the world. Their clients include Dubai, Syndey and London City airports.
“Our old website helped us launch, but we knew we needed a strategic redesign to help us push our business growth to new heights with blue-chip international clients.
Russ has a good understanding of marketing & sales, and used that to create a website that not only looks good but helps us impress new clients and drive new business. Very happy.”
BizTweet China
WordPress design for Chinese audience
Content translation
Looks good on all devices
Matched branding with UK site
A dedicated web page for the Chinese audience, promoting BizTweet (now AirChat).
AnDongNi Marketplace
Modern WordPress website design
Looks good on all devices
Inventory management system
Chinese branding for Western brands
A platform to help ADN introduce Western food & drink brands to the Chinese market.
OC Influencers
Modern WordPress website design
Looks good on all devices
SEO best practises built in
Information architecture & site structure
Help with copywriting & refining messaging
A WordPress website design for OC Influencers, a startup in the online language teaching space.
Nairns Oatcakes
WordPress design for Chinese market
Translation and localisation
China hosting
Chinese marketing materials design
I helped Nairns Oatcakes entry into the Chinese consumer goods market with a localised website design.
Zhenying Machinery
Modern WordPress website design
Looks good on all devices
Large inventory management
WooCommerce setup
A large-inventory WooCommerce website for ZhenYing Machinery, a high-precision machinery manufacturer.
TMK Transformers
Modern WordPress website design
Looks good on all devices
Large inventory management
WooCommerce setup
A WordPress website design for TMK Transformers, an electrical component manufacturer.
Wireless Charger Center
BigCommerce customisation
Large inventory management
Payment gateway setup
Marketing materials design
A BigCommerce ecommerce platform customisation, for wireless charger and electronic device supplier.
Living Leaf Tea
WooCommerce website build
Looks good on all devices
SEO, Stripe & Mailerlite setup
Flatsome theme customisation
A WooCommere website for my own brand of tea, which I sold direct from China.
Let’s start your project
Fill out the form below to get started on your website project. I always try to reply within 24 hours (M-F).